Spigen – yena song

SPIGEN

Description

Spigen is a mobile accessories brand that consists of various categories within one brand. The goal was to set unique visual identities per category while utilizing the brand guidelines.

Roles

GRAPHIC DESIGN

VISUAL IDENTITY

STORYTELLING

E-COMMERCE

Year

2022-2024

EDC category

The visuals for the EDC tech category are crafted to resonate with tech enthusiasts, professionals, and minimalists who appreciate well-designed, functional tools for daily use. The design features a sleek, muted color palette with shades like graphite and matte black, highlighted by bright orange for a modern, futuristic feel. Clean, simple typography and tech-inspired patterns help bring the brand’s innovative and forward-thinking approach to life.

The visuals for the EDC tech category are crafted to resonate with tech enthusiasts, professionals, and minimalists who appreciate well-designed, functional tools for daily use. The design features a sleek, muted color palette with shades like graphite and matte black, highlighted by bright orange for a modern, futuristic feel. Clean, simple typography and tech-inspired patterns help bring the brand’s innovative and forward-thinking approach to life.

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Tesla Accessories category

Designed to connect with Tesla owners by reflecting the brand’s spirit of innovation and luxury, staying true to Tesla’s sleek and minimalist style while showcasing the functionality and modern design of the accessories. The goal is to make these products feel like a natural extension of the Tesla experience, appealing to owners who appreciate style, performance, and attention to detail in their lives.

Designed to connect with Tesla owners by reflecting the brand’s spirit of innovation and luxury, staying true to Tesla’s sleek and minimalist style while showcasing the functionality and modern design of the accessories. The goal is to make these products feel like a natural extension of the Tesla experience, appealing to owners who appreciate style, performance, and attention to detail in their lives.

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Meta Quest Pro category

This visual identity project for Meta Quest Pro accessories targets the gaming industry, reflecting the immersive and futuristic nature of virtual reality. Designed to appeal to tech-savvy gamers, the visuals emphasize the seamless integration of the accessories with the VR headset, while highlighting functionality and performance. The overall identity captures the excitement of VR gaming, conveying innovation, style, and cutting-edge technology.

This visual identity project for Meta Quest Pro accessories targets the gaming industry, reflecting the immersive and futuristic nature of virtual reality. Designed to appeal to tech-savvy gamers, the visuals emphasize the seamless integration of the accessories with the VR headset, while highlighting functionality and performance. The overall identity captures the excitement of VR gaming, conveying innovation, style, and cutting-edge technology.

view in-depth work (coming soon)

Apple Watch category

This visual identity for Apple Watch accessories reflects Apple’s clean and bold aesthetic while showcasing the products' functionality. Inspired by Apple's sleek design, the visuals feature high-quality, close-up imagery that emphasizes seamless integration with the Apple Watch, reinforcing a sense of premium craftsmanship, innovation, and style.

This visual identity for Apple Watch accessories reflects Apple’s clean and bold aesthetic while showcasing the products' functionality. Inspired by Apple's sleek design, the visuals feature high-quality, close-up imagery that emphasizes seamless integration with the Apple Watch, reinforcing a sense of premium craftsmanship, innovation, and style.

view in-depth work (coming soon)

Next Project: SPIGEN Marketing >