Legato Golf

Legato Golf

Description

Description

Legato Golf is a golf brand that strives to produce golf balls with quality yet keeping it at an affordable price. The rebranding of Legato Golf is designed with the idea of maintaining the sophistication of golf but add a twist of modernity within the branding.

Legato Golf is a golf brand that strives to produce golf balls with quality yet keeping it at an affordable price. The rebranding of Legato Golf is designed with the idea of maintaining the sophistication of golf but add a twist of modernity within the branding.

Roles

Roles

UI/UX DESIGN 

UI/UX DESIGN 

BRAND STRATEGY

BRAND STRATEGY

VISUAL BRANDING

VISUAL BRANDING

VISUAL IDENTITY

VISUAL IDENTITY

Year

Year

2023-2024

2023-2024

Background

Background

Legato Golf's initial branding was aiming for a Californian sophisticated visuals. However, it was too generic yet inconsistent which failed to reflect the innovativeness of the product. Due to the generic branding, it failed to stand out amongst 100+ golf brands that have grown within the years. 

Being a reletively small and young brand, whose primary audience was professional golfers, they couldn't win over brands like titleist or callaway.

Legato Golf's initial branding was aiming for a Californian sophisticated visuals. However, it was too generic yet inconsistent which failed to reflect the innovativeness of the product. Due to the generic branding, it failed to stand out amongst 100+ golf brands that have grown within the years. 

Being a reletively small and young brand, whose primary audience was professional golfers, they couldn't win over brands like titleist or callaway.

Solution

Solution

Bright, playful and energizing tones set out to visualize the movement in golf and the greater performance of Legato.

Bright, playful and energizing tones set out to visualize the movement in golf and the greater performance of Legato.

Logo

Logo

The new logo is designed to capture a perfect balance of modern style and classic elegance, appealing directly to the golf community.

The new logo is designed to capture a perfect balance of modern style and classic elegance, appealing directly to the golf community.

Golf Club | Music Note

Golf Club | Music Note

It serves as a dual symbol for Legato, representing the golf club for the sport while also reflecting the musical meaning of 'legato'.

It serves as a dual symbol for Legato, representing the golf club for the sport while also reflecting the musical meaning of 'legato'.

Swing

Swing

Capturing the graceful arc of a golfer's swing, the design emphasizes the fluid motion that defines the sport.

Capturing the graceful arc of a golfer's swing, the design emphasizes the fluid motion that defines the sport.

Posters

Posters

Package

Package

The design integrates the brand’s visual identity with dynamic elements and eye-catching color usages, symbolizing the sleek movement of Legato. The embossed diagonal design emphasizes performance and create a premium, tactile experience.

The design integrates the brand’s visual identity with dynamic elements and eye-catching color usages, symbolizing the sleek movement of Legato. The embossed diagonal design emphasizes performance and create a premium, tactile experience.

Website

Website

By blending fluidity, movement, and dynamic graphic elements into our visuals, we are infusing our design with a vibrant sense of energy and enthusiasm. This approach not only enhances the overall aesthetic but also creates an engaging experience that resonates with our audience, turning a simple design into something that feels alive and invigorating.

By blending fluidity, movement, and dynamic graphic elements into our visuals, we are infusing our design with a vibrant sense of energy and enthusiasm. This approach not only enhances the overall aesthetic but also creates an engaging experience that resonates with our audience, turning a simple design into something that feels alive and invigorating.