Aeon.

autonomous vehicle. 2018

Aeon.

autonomous vehicle. 2018

There has been a big advancement in the autonomous vehicle technology which makes driving easier for younger generations. However it could help those who are not physically capable of driving, like elderly.

Collaboration project with Gabriela Sudirja (IXD) and Rachel Qian (Product)

There has been a big advancement in the autonomous vehicle technology which makes driving easier for younger generations. However it could help those who are not physically capable of driving, like elderly.

Collaboration project with Gabriela Sudirja (IXD) and Rachel Qian (Product)

future of autonomous vehicles

Future of autonomous vehicle

Currently, grandparents and grandchildren both need the help from the parents to meet due to their incapability of driving. However, autonomous vehicles opened up the opportunity for those users.

Currently, grandparents and grandchildren both need the help from the parents to meet due to their incapability of driving. However, autonomous vehicles opened up the opportunity for those users.

social isolation

Social isolation

25.9% of seniors live alone in a household. They wish to go outside but it is difficult to do so by themselves due to their physical limitations. All they can do is wait for their caregiver or family member to come and take them.

25.9% of seniors live alone in a household. They wish to go outside but it is difficult to do so by themselves due to their physical limitations. All they can do is wait for their caregiver or family member to come and take them.

brand alignment

Brand alignment

Hyundai Cares

To offer preventative healthcare for the elderly

Hyundai Cares

To offer preventative healthcare for the elderly

Hyundai Gives Empowerment

By offering the elderly with personal ownership

Hyundai Gives Empowerment

By offering the elderly with personal ownership

Hyundai Offers Companionship

To the elderly by connecting them with their loved ones through aeon's platform

Hyundai Offers Companionship

To the elderly by connecting them with their loved ones through aeon's platform

Aeon is not just an autonomous car

Aeon is not just an autonomous car

Customer Loyalty for Hyundai

Customer Loyalty for Hyundai

By allowing children to have interaction in the car, which gives them attachment with Hyundai as they grow up. Then it gives opportunities to purchase Hyundai vehicle as they grow up.

By allowing children to have interaction in the car, which gives them attachment with Hyundai as they grow up. Then it gives opportunities to purchase Hyundai vehicle as they grow up.