Bombite.
research and strategy. 2018
Bombite.
research and strategy. 2018
Qualitative research and trend research with analysis on foodie experiences
Group Research with Kimberly Handoko, Michelle Affandy, and Andy Ding (for qualitative research only)
Qualitative research and trend research with analysis on foodie experiences
Group Research with Kimberly Handoko, Michelle Affandy, and Andy Ding (for qualitative research only)
The Insta-worthy
The Insta-worthy
The research targeted those who seek and post their food experience on social media weekly and has gone to any trending food crazes.
The research targeted those who seek and post their food experience on social media weekly and has gone to any trending food crazes.
Qualitative Research
Qualitative Research
Meet our participants!
Meet our participants!
We've gone through extensive search through Instagram to recruit our interviewees. We focused on users who were actively posting food pictures on social media.
We've gone through extensive search through Instagram to recruit our interviewees. We focused on users who were actively posting food pictures on social media.
Meet our expert!
Meet our expert!
Farley Elliot, Eater LA Senior Editor
Farley Elliot, Eater LA Senior Editor
Eater LA is a highly respected and popular online publication that showcases news and stories that revolves around food in LA. He mentions he is a “real estate writer” of food rather than a food critic.
Eater LA is a highly respected and popular online publication that showcases news and stories that revolves around food in LA. He mentions he is a “real estate writer” of food rather than a food critic.
Methodology
Methodology
We used three different methodologies to achieve the knowledge of:
1. How foodies see the world
2. To understand their experiences
3. To understand their motives.
We used three different methodologies to achieve the knowledge of:
1. How foodies see the world
2. To understand their experiences
3. To understand their motives.
Analysis
Analysis
Using different techniques to analyze the research from interviewees.
Using different techniques to analyze the research from interviewees.
Trend Research
Trend Research
Trends
Trends
Our final thoughts
Our final thoughts
They are people who are never satisfied and are always looking for the next best thing.
To Foodies, the experience is more than just their passion of food. It is a form of self representation, proof of existence, a way to connect to the world, and overall to truly embrace life.
Foodies hope to grow their reach and community to influence and benefit society as a whole.
They are people who are never satisfied and are always looking for the next best thing.
To Foodies, the experience is more than just their passion of food. It is a form of self representation, proof of existence, a way to connect to the world, and overall to truly embrace life.
Foodies hope to grow their reach and community to influence and benefit society as a whole.
copyright © 2020. yena song. all rights reserved.