MOCA Studio – Yena Song

MOCA Studio.

environment. 2017

MOCA Studio.

environment. 2017

Our studio had been requested to reimagine the experience of the entrance and the plaza of MOCA due to their current struggles from the visitors.

It was a collaboration between 11 Architects, 4 Graphic Designers, 4 Product Designers, 4 Fine Artists, 2 Environmental Designer, and 1 Interaction Designer.

Our studio had been requested to reimagine the experience of the entrance and the plaza of MOCA due to their current struggles from the visitors.

It was a collaboration between 11 Architects, 4 Graphic Designers, 4 Product Designers, 4 Fine Artists, 2 Environmental Designer, and 1 Interaction Designer.

losing foot traffic

Although the museum itself is gaining popularity, the plaza area of MOCA is currently empty most of the times. Our challenge was to redesign the plaza of MOCA.

Values of MOCA

Heritage

Respect, integration and honoring values

Heritage

Respect, integration and honoring values

Engage

Enjoying art, reflection, gathering, and dining

Engage

Enjoying art, reflection, gathering, and dining

Experience

Inviting and comfortable spaces while being flexible

Experience

Inviting and comfortable spaces while being flexible

Our New MOCA visitor's experience delivers:

A logical and flowing transition between museum spaces

Comfortable areas to enjoy a range of activities

Intimacy in a public space

Our New MOCA visitor's experience delivers:

A logical and flowing transition between museum spaces

Comfortable areas to enjoy a range of activities

Intimacy in a public space

Our focus for MOCA was in 3 Areas

Entrance, Lower Courtyard, and Plaza

Our focus for MOCA was in 3 Areas

Entrance, Lower Courtyard, and Plaza

Shade for the L.A. heat

Part of my responsibilities on the team was to design shades for the visitors at MOCA. The peak time at MOCA was too hot for them to stay in the plaza area because there weren't any shades available.