Reflex – Yena Song

Reflex.

lighting. 2018

Reflex.

lighting. 2018

CELINE's philosophy is to allow customers to wear their clothes to gain confidence. Combining light and mirror to extend the brand belief into their homes from their wardrobes.

disclaimer

This project is designed for educational purposes and may not reflect the views or plans of CELINE.

*The project was done before the recent changes in the creative director of CELINE so they may have a different view.

This project is designed for educational purposes and may not reflect the views or plans of CELINE.

*The project was done before the recent changes in the creative director of CELINE so they may have a different view.

brands are extending their market

There has been a big trend on a marketing strategy of pulling customers into the brand by extending the market to different categories.

" I hope when women wear CELINE, they feel confident and strong. " -Pheobe Philo

experience CELINE at home,

not just wardrobe

experience CELINE at home,

not just wardrobe

The brand is expanding their belief to their homes from their closet by launching CELINE's own furniture line.

Extending the brand belief by combining light and mirror to enhance the user's confidence in their homes.

Brand Identity

CRISP

BOLD

DETAILED

DIGNITY

DISTINCT

CRISP, BOLD, DETAILED, DIGNITY, DISTINCT

a set of lighting

By offering three different lightings which are floor, wall, and table lamp, the user can pick and choose the one that fits their living spaces .

back to work.

brand analysis.